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Media Literacy: 1968

from History Live

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Travel back to the ground breaking sights and sounds of a tumultuous year. Students analyze various media messages in photos, print ads, TV commercials and more. They'll also gain insight into today's media by evaluating messages related to the political and social upheaval of 1968.
BYOD - Bring Your Own Device! Students are invited to bring and use a cellphone, smart-phone, tablet or laptop to participate in this lesson.

Program Rating

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About This Program


By Request: $120.00

$120.00 for schools outside of Minnesota
$75.00 for schools in the state of Minnesota, thanks to the MN Legacy Amendment


1 hour

Target Audience

Education: Grade(s) 7, 8, 9, 10, 11, 12

Minimum participants:


Maximum participants:


Primary Disciplines

Social Studies/History, Literacy

Program Delivery Mode

Videoconference - H.323 (Polycom, Cisco/Tandberg, LifeSize, etc...)
Videoconference – Webcam/desktop (Zoom, Skype, iChat, Vidyo, Movi/Jabber, Blue Jeans, etc...)

Booking Information

History Live lessons must be requested 3 weeks prior to requested lesson date. Cancellations must be received 14 days before your lesson. Contact us if you need to reschedule.

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Receive this program and 9 more for one low price when you purchase the CILC Virtual Expeditions package. Learn more

For more information contact CILC at (507) 388-3672

Provider's Cancellation Policy

Cancellations must be received 14 days before your lesson. Contact us if you need to reschedule.

About This Provider

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History Live

St. Paul, MN
United States

History Live is a program of the Minnesota Historical Society, which designs and develops educational products for students nationwide. All of our award-winning programs and teacher supplementary materials are based on national academic standards.

Minnesota Historical Society

Program Details


1. This program begins with a explanation of what is media.
2. Students learn about the 5 different areas to look at when analyzing media: Author, Audience, Content, Format and Purpose.
3. Students look at women's rights in the 1960's though the media of a cigarette commercial where they look at the author, audience, and content of the media.
4. Students will learn about Civil Rights through the photo of Black Power at the 1968 Olympics and discuss the Author, Audience, Content and Format of the media.
5. Students will learn about the Vietnam War with the media of Presidential Campaign Commercials an analyze all 5 areas of Audience, Author, Content, Format and Purpose.
6. The class concludes with a discussion of the importance of media.


Students will become familiar with key events of the pivotal year 1968 through an in-depth investigation of primary documents and museum objects.

Students will analyze print resources, advertisement, campaign commercial and objects to assess the importance of media presentation.

Students will examine bias and the places where bias may exist within media.

Students will participate in both large and small group discussion with the help of a moderator to gain a shared media experience.

Standards Alignment

National Standards


The Minnesota Historical Society designs and develops educational products for students nationwide.

State Standards